The CoffeeHouse
Business Insights
Navigating CoffeeHouse's Modern Challenges
"Known for its minimalist cafes and premium, locally inspired coffee, CoffeeHouse is a beloved international company. However, they faced a common challenge: how to provide their clients with better service in today's fast-paced world. They needed a simpler way to handle all their orders and wanted to make it easier for customers to enjoy their coffee whether they could visit a café or not. I was able to help with this."
My Role
From Bean to Cup, Leading the Design
Understanding the Customer
What Makes a Perfect Blend?
User Research: Discovering User Needs: I kicked off the project by conducting thorough interviews and empathy mapping. My primary user group consisted of students and working professionals (ages 20-55), each with unique preferences regarding products, payment methods, and customer service. But one thing came up repeatedly: people wanted contactless ways to place orders and make reservations.
My Mission
Brewing Up a Digital Solution
My job was to design a comprehensive online ordering and reservation system that would not only empower customers to enjoy CoffeeHouse from anywhere but also provide the café with a centralized, efficient management tool.